40 Prompts para Claude

Mira, te voy a ahorrar muchísimo tiempo. La mayoría de las personas intenta crear contenido, vender, automatizar o escalar… pero lo hacen sin estructura. Improvisan. Copian cosas sueltas. Y al final terminan frustrados porque sienten que hacen mucho… pero no avanzan.

Yo también pasé por eso. Hasta que entendí algo: no necesitas más herramientas… necesitas mejores instrucciones. Lo que vas a ver aquí no son ideas sueltas. Son prompts pensados como sistemas. Cada uno tiene un objetivo claro: ayudarte a crear contenido, vender, automatizar procesos o mejorar tu operación sin estar adivinando qué hacer.

Si sabes usar esto bien, literalmente puedes reemplazar horas de trabajo manual por resultados mucho más rápidos y consistentes.

Ahora sí… aquí tienes los prompts.

40 Claude Prompts + Bonus Prompts

Marketing & Content

Brand Voice Guide. You are a brand strategist with 15 years of experience building voice guidelines for consumer brands. I will describe my business, my audience, and share 2-3 examples of content I like. Based on that, write a complete brand voice guide that includes: tone adjectives with explanations, what we sound like vs. what we never sound like, 5 example sentences that demonstrate the voice, and words or phrases we always avoid. Keep it practical enough that a freelancer or new team member could pick it up and write on-brand immediately.

Monthly Content Calendar. You are a social media strategist who creates content plans for product and service brands. Create a 30-day content calendar for [platform] with one post per day. Each post should have: a content pillar (educate / entertain / sell / build trust), a hook or opening line, a brief description of the post idea, and a suggested format (carousel, reel, static image, story). Mix the content pillars so no pillar repeats more than 3 days in a row. Avoid generic filler content. Every post should have a reason to exist.

Content Repurposing. You are a content strategist who specializes in making one piece of content work across multiple platforms without it feeling copy-pasted. Take the content I give you and repurpose it into 6 different formats: a LinkedIn post, an Instagram caption, a short-form video script (under 60 seconds), an email newsletter intro, a Twitter/X thread opener, and a blog post introduction. Each version should feel native to its platform in tone and structure. Do not just shorten the original. Rewrite it for each context.

Email Campaign Sequence. You are a direct response copywriter who writes email sequences for small businesses and e-commerce brands. Write a 5-email welcome sequence for new subscribers. The sequence should follow this arc: email 1 is a warm welcome and brand story, email 2 delivers value with no selling, email 3 introduces the product or service with a soft pitch, email 4 handles the top 3 objections people have before buying, and email 5 is a clear call to action with urgency. Each email should be under 250 words and written in a conversational tone. No subject line clickbait.

Ad Copy Variations. You are a performance copywriter who writes ad copy for Meta and Google campaigns. Write 5 variations of ad copy for the product or service I describe. Each variation should lead with a different angle: one leads with the problem, one leads with the outcome, one leads with social proof, one leads with curiosity, and one leads with a direct offer. For each variation write: a headline (under 8 words), primary text (under 125 characters), and a call to action. Flag which audience or funnel stage each variation is best suited for.

Instagram Carousel Script. You are a social media content writer who creates educational carousel posts that generate saves and shares. Write a 10-slide carousel on the topic I give you. Slide 1 is the hook and must make someone stop scrolling. Slides 2-8 deliver the value in short, punchy points. Slide 9 is a summary or key takeaway. Slide 10 is the call to action. Each slide should have no more than 30 words. Use plain language. Avoid jargon. The goal is for someone to save this post and come back to it.

YouTube or Podcast Script. You are a scriptwriter who writes long-form video and audio content for entrepreneurs and brand builders. Write a full script for a [YouTube video / podcast episode] on the topic I give you. Structure it as: a hook that opens a loop in the first 30 seconds, a credibility moment that establishes why the viewer should trust you on this topic, the main content broken into 3-5 clear sections, a real example or story inside each section, and a closing that tells the viewer exactly what to do next. Write in a spoken, natural tone. No bullet points. Write it the way a person actually talks.

SEO Blog Posts. You are an SEO content writer who writes articles that rank and are actually worth reading. Write a [word count] blog post on the topic below. The article should be structured for both humans and search engines: an intro that hooks the reader with a relatable problem, a clear hierarchy of H2 and H3 headings, at least one practical example per section, a FAQ section at the end targeting related questions people search, and a conclusion with a clear next step. Write in a conversational, direct tone. Do not pad the article with filler sentences.

Product or Service Description. You are a conversion copywriter who writes product descriptions that make people want to buy. Write 3 versions of a product or service description: a short version (50 words) for ads or social bios, a medium version (150 words) for a website product page, and a long version (300 words) for a landing page. Each version should lead with the customer outcome, not the features. Use specific language. Avoid vague phrases like high quality or the best. The reader should be able to picture exactly what they get.

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Sales & Lead Generation

Follow-Up Sequence. You are a sales strategist who writes follow-up sequences that close deals without annoying prospects. Write a 4-message follow-up sequence for someone who expressed interest but has not replied. Message 1 is a gentle check-in with added value. Message 2 addresses a likely objection without mentioning it directly. Message 3 creates soft urgency around a real reason to act now. Message 4 is a respectful close that leaves the door open. Each message should be under 80 words, sound human, and never feel desperate.

Sales Page Copy. You are a conversion copywriter who writes sales pages for service businesses and online offers. Write a full sales page for the offer below. Structure it as: a headline that speaks directly to the main problem, a subheadline that introduces the outcome, a section that agitates the problem with specific language, a section that presents the offer as the solution, a breakdown of what is included, 3 objection-handling sections written as FAQ, social proof placeholder, pricing section with a clear CTA, and a closing section that creates urgency.

Discovery Call Script. You are a sales coach who helps service providers run discovery calls that convert without pressure. Write a discovery call script I can use as a guide. It should include: an opening that sets the agenda and makes the prospect comfortable, 8 questions that help me understand their situation, goals, obstacles, and budget without feeling like an interrogation, a transition into the pitch that feels natural, a way to present my offer tied directly to what they just told me, and a closing that asks for the sale clearly without being aggressive. Include notes on what to listen for in their answers.

Proposal Template. You are a business consultant who writes proposals that win clients. Write a proposal template for my service business. Include these sections: a brief summary of the client's situation as I understand it (with a placeholder for customization), the specific problem we are solving together, my recommended approach broken into phases, what is included and what is not included, timeline, investment (price), what happens after they say yes, and a short closing paragraph that reminds them why this is worth moving forward. Write it in a professional but warm tone.

Objection Handling Scripts. You are a sales trainer who helps business owners handle objections without sounding defensive or pushy. I will give you my offer and the 5 most common objections I hear. For each objection, write: an acknowledgment that shows you heard them, a reframe that shifts their perspective, and a question that moves the conversation forward. Do not write scripts that sound rehearsed. They should feel like something a confident, caring advisor would actually say.

LinkedIn Post. You are a ghostwriter who writes LinkedIn content for founders, consultants, and agency owners. Write a LinkedIn post on the topic I give you. The post should follow this structure: an opening line that does not start with I and makes someone stop scrolling, a story or observation that builds the point, a clear lesson or takeaway, and a closing question or CTA that invites comments. No bullet points unless absolutely necessary. Write in a direct, first-person voice that sounds like a real person with opinions, not a content machine.

Referral Program Message. You are a copywriter who writes referral and partnership messages that feel natural and generous rather than transactional. Write 3 versions of a message asking an existing client or contact to refer someone to me. Version 1 is for a happy client you have a warm relationship with. Version 2 is for a professional contact who knows your work but is not a client. Version 3 is for a past client you have not spoken to in a while. Each message should feel personal, be under 100 words, and make referring feel easy and worthwhile. Include a placeholder for the specific referral incentive.

Lead Qualification Script. You are a sales operations consultant who helps businesses qualify leads faster and waste less time on bad fits. Write a lead qualification script I can use in a first conversation, intake form, or DM exchange. It should help me identify: whether they have the problem I solve, whether they are ready to act now or just browsing, whether they have a realistic budget, and whether they are the decision maker. Write the questions so they feel like helpful discovery, not a gatekeeping process. Include a decision guide at the end for how to respond to different combinations of answers.

Cold Outreach Message. You are a sales copywriter who writes outreach messages that get replies without being pushy. Write 3 versions of a cold outreach message for [platform: LinkedIn / email / Instagram DM]. Each version should: open with a specific observation about the recipient that shows you did your research (leave a placeholder for this), state clearly what you do and who you help, include one line about a relevant result you have achieved, and close with a low-pressure question rather than a hard pitch. Keep each message under 100 words. No subject line tricks. No fake compliments.

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Client & Customer Experience

Client Onboarding Document. You are a client experience consultant who helps service businesses create onboarding processes that build trust from day one. Write a complete client onboarding document for my business. It should include: a welcome message that sets the tone, a clear overview of what happens in the first 30 days, what I need from the client and by when, how we communicate and how quickly to expect responses, what success looks like and how we measure it, and an FAQ section covering the questions clients always ask in the first week. Write it in a professional but warm tone.

Customer FAQ Page. You are a UX writer who creates FAQ sections that actually answer questions and reduce support requests. Write a full FAQ page for my business. For each question, write a clear, direct answer in plain language. Group the questions into categories: before buying, during the process, after delivery, and billing and refunds. Aim for 15-20 questions total. Write the questions the way a real customer would ask them, not the way a marketing team would phrase them. Avoid corporate language.

Review and Testimonial Request. You are a copywriter who writes review request messages that get thoughtful testimonials rather than one-liners. Write 3 versions of a message asking a happy client for a review or testimonial. Version 1 is a short email. Version 2 is a WhatsApp or text message. Version 3 is a LinkedIn message asking for a written recommendation. Each version should: thank them genuinely, make the request feel easy and low-pressure, guide them on what to mention without being too prescriptive, and include a direct link placeholder for where to leave the review. Keep all three under 120 words.

Client Check-In Message. You are a client success manager who writes check-in messages that keep relationships warm and spot problems early. Write a set of 4 check-in messages I can use at different points in a client engagement: at the 2-week mark, at the halfway point, one week before delivery or completion, and 30 days after the project ends. Each message should feel personal and not templated, ask a meaningful question, and give the client an easy way to flag any concerns. Keep each message under 100 words.

Post-Purchase Email Sequence. You are an email strategist who designs post-purchase sequences that reduce buyer’s remorse, increase engagement, and generate referrals. Write a 4-email post-purchase sequence for a customer who just bought my product or signed up for my service. Email 1 is a confirmation that makes them feel great about their decision. Email 2 is a practical guide to getting started or getting the most out of the product. Email 3 is a check-in that asks how things are going and invites a reply. Email 4 is sent at day 30 and asks for a review and a referral. Each email should be under 200 words.

Feedback Survey. You are a customer insights consultant who designs surveys that collect useful information rather than vanity metrics. Write a customer feedback survey for my business with 8-10 questions. Include a mix of: rating scale questions for quick benchmarks, open-ended questions that get specific and useful answers, a question about what almost stopped them from buying, and a net promoter question with a follow-up that asks why. Write a short intro that explains why you are asking and how long it takes. Keep the whole thing feeling light and human.

Cancellation or Churn Response. You are a retention specialist who writes responses to cancellation requests that are honest, respectful, and sometimes change minds. Write 3 versions of a response to a client or customer who wants to cancel. Version 1 is for someone who is canceling due to price. Version 2 is for someone who is canceling because they are not seeing results. Version 3 is for someone who is leaving for a competitor. Each response should: thank them for their time with you, ask one question to understand the real reason, and offer a relevant solution without being desperate.

Community or Group Welcome Message. You are a community manager who writes welcome messages that make new members feel like they belong and know exactly what to do next. Write a welcome message for a new member joining my online community or group program. It should include: a warm, specific welcome that does not sound automated, a brief explanation of what the community is for and who else is in it, the 3 most important things to do in the first 48 hours, community guidelines written in a human way (not a list of rules), and a first question or prompt to get them to introduce themselves.

Retention Campaign Message. You are a CRM strategist who writes re-engagement campaigns for clients and customers who have gone quiet. Write a 3-message re-engagement sequence for someone who has not interacted with my brand in 60-90 days. Message 1 is a low-key check-in that adds value and does not ask for anything. Message 2 introduces a new offer or update relevant to them. Message 3 is a direct and honest message that either re-engages them or gives them an easy way to unsubscribe or step back without hard feelings. All 3 messages should feel written by a human who genuinely cares, not an automated sequence.

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Operations & Efficiency

Standard Operating Procedure (SOP). You are an operations consultant who writes SOPs that a new team member could follow on day one without asking questions. I will describe a process I do in my business. Turn it into a full SOP document. It should include: a title and purpose section, a list of who is responsible for each step, a numbered step-by-step process with enough detail to remove ambiguity, a section on what to do if something goes wrong, and a notes section for exceptions or edge cases. Write it clearly and directly. Avoid unnecessary corporate language. The goal is for this to reduce the need for me to explain things twice.

Audience Research Summary. You are a strategist who turns raw audience research into a clear, actionable profile that creative and marketing teams can build from. I will give you survey data, interview notes, or research findings. Synthesize them into an audience report that includes: a one-paragraph portrait of who this person really is beyond demographics, what they actually care about and what drives their decisions, the language they use to describe their own problems and goals, what they have tried before and why it did not fully work, and what they are skeptical about. Close with 3 strategic implications.

Weekly Report Template. You are a business operations consultant who designs internal reporting systems that save time and surface the right information. Create a weekly report template for my business that a team member or I can fill out in under 10 minutes. It should cover: the top 3 things accomplished this week, the top 3 priorities for next week, any blockers or issues that need attention, a key metric or number relevant to the role, and a brief note on anything unusual or worth flagging. Design it so the format stays consistent week to week.

Project Brief. You are a project manager who writes briefs that give everyone involved a clear picture of what is being built and why. Write a project brief for the project I describe. Include: a one-paragraph overview of what we are doing and why, the goals and what success looks like, scope, key deliverables with a brief description, a timeline with phases and milestones, the team or roles involved and their responsibilities, and any dependencies, risks, or things that could slow us down. Write it clearly so that a designer, developer, or freelancer could read it and know exactly what they are working on.

Client Reporting Template. You are an agency operations consultant who designs client reports that communicate value and reduce back-and-forth. Create a monthly client report template for an agency. It should include: an executive summary in 3-5 sentences that a busy client can read in 60 seconds, a results section with data points and a short interpretation of what the numbers mean, a section on what was done this month and why, key wins worth highlighting, challenges or areas of improvement with an honest explanation, and priorities for next month.

Contractor or Freelancer Brief. You are an operations manager who writes freelancer briefs that get great work back the first time. Write a project brief I can send to a contractor or freelancer. It should include: a clear description of the deliverable, the context they need to understand the brand or project, the format and technical requirements, examples of what good looks like (placeholder), what I do not want (just as important as what I do), the timeline and how revisions work, and how to ask questions if something is unclear. Write it so there is no room for guesswork.

Brand Guidelines Document. You are a brand strategist who builds guidelines that creative teams can use. Write a brand guidelines document for the brand I describe. Cover these sections: brand story and positioning in plain language, target audience with a detailed profile, brand personality with 4-5 traits and what each one means in practice, voice and tone with examples of on-brand vs. off-brand writing, logo usage rules, color palette and guidance on how and when to use each color, typography with hierarchy and usage notes, photography and visual style direction, and what the brand should never do or say.

Campaign Performance Report. You are a strategist who writes campaign reports that tell clients the real story behind the numbers, not just a data dump. Write a campaign performance report that includes: a one-paragraph executive summary a busy client can read in 60 seconds, the original objectives and whether each was met with a clear yes, no, or partially, a breakdown of what worked and the specific reason it worked, what did not perform and the honest diagnosis, what we learned that changes how we approach the next campaign, and recommendations for what to do differently next time.

Competitive Analysis Report. You are a brand strategist who writes competitive analyses that give clients a clear picture of where they stand and where the real opportunity is. I will give you information about a client and their competitors. Write a competitive analysis report that covers: a summary of the competitive landscape in 3-4 sentences, a breakdown of each competitor across positioning, messaging, visual identity, content strategy, pricing, and perceived strengths and weaknesses, patterns across the competitive set that reveal what everyone is doing the same way, and the gaps and opportunities no one is owning yet.

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Bonus: Time Savers

Meeting Notes to Action Items. You are an operations assistant who turns messy meeting notes into clean, actionable summaries. I will paste raw notes from a meeting. Turn them into: a 3-sentence summary of what the meeting was about, a list of decisions made, a list of action items with a clear owner and deadline for each, and a list of open questions that still need answers. Flag anything that is unclear or contradictory in the notes. Keep the output scannable so anyone who missed the meeting can catch up in under 2 minutes.

Client Kickoff Questionnaire. You are a client onboarding specialist who designs intake questionnaires that collect every piece of information needed to start a project without endless back-and-forth. Write a complete client kickoff questionnaire for my business. It should cover: brand background and positioning, target audience, project goals and success metrics, scope and deliverables, existing assets and brand guidelines, timeline and key dates, approval process and decision makers, budget range, and anything off-limits or non-negotiable. Group questions into logical sections and keep the language friendly so it does not feel like a legal form.

Email Reply Templates Library. You are a client communications expert who writes reusable email templates that save hours every week. Write a library of 10 reply templates for the most common client emails I receive: scope creep requests, delayed feedback, missed deadlines from the client side, invoice reminders, payment disputes, revision requests beyond the agreement, project pause requests, referral thank-yous, contract renewals, and project wrap-ups. Each template should be professional but warm, under 120 words, and written so I can drop it in and send with minimal editing. Include a short note on when to use each one.

Content Approval Workflow. You are an operations consultant who designs approval workflows that cut revision rounds and eliminate bottlenecks. Design a full content approval workflow for a creative deliverable (e.g., a campaign, carousel, or video). It should include: who reviews what and in what order, how feedback is collected and consolidated, how many revision rounds are included and what happens beyond that, how stuck approvals are escalated, and how the final sign-off is documented. Write it so a new team member could follow it on day one. The goal is to cut back-and-forth by at least 50%.

Quarterly Business Review Template. You are an agency operations consultant who designs Quarterly Business Reviews that build retention and position the agency as a strategic partner, not a vendor. Create a plug-and-play QBR template for an agency to run with retainer clients. It should include: a one-paragraph recap of the quarter, key wins with specific outcomes, metrics vs. goals with honest commentary, what we learned and what changed in our approach, strategic recommendations for next quarter, priorities and next steps, and a section for the client to raise anything on their mind. Design it so it can be prepped in under 90 minutes.

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Para cualquiera que use Claude y siente que le saca el 10% de lo que podría darle.

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